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*Full Name 
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*Product Description: Describe the product or service. What is the pain in the market, what is unique about your solution, how is your product evolutionary (advancing existing products) or revolutionary (will change or create a new market)? 
Market: Describe the target and size of the market, how you are better than competitors, and how your innovation makes someone’s life easier or better?
Management: Describe the background, business and/or technical expertise, and experience of the management team?
*Big Idea: How will your innovation change a market (either for businesses and/or consumers)? 
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